Fun, handmade, and kind—a slow fashion brand born during lockdown that grew into a full-time business venture.

The spark to create a fully realized brand struck during Covid, and I couldn’t ignore it. With a passion for sustainability and a deep awareness of fashion’s impact on the planet, I knew my brand had to fuse these two values seamlessly.

From my humble studio, I built a mini clothing empire. My journey began with the core of what I knew best: crafting a compelling brand identity. I poured my energy into designing playful illustrations, developing a cohesive visual language, and curating engaging social media content. But it didn’t stop there—I brought that same creative spirit into the clothing itself. Each season, I launched new collections, overseeing every aspect from market research and material sourcing to garment design, ethical manufacturing and suppliers.

Along the way, I mastered garment construction, discovered the power of TikTok as a key traffic driver, and experienced what it truly means to be the beating heart of a brand.

In summer 2022, I closed Shop Amy’s doors to pursue a new chapter as a full-time brand designer at Synthace. The experience taught me invaluable lessons, and I’m grateful I took the leap to scratch that creative itch.