A user summit by battery intelligence SaaS company, Voltaiq.

Formation was designed to serve as Voltaiq’s sister brand, mirroring its visual language. We refined our newly developed brand kit, limiting the palette to just three colors, with ultramarine blue taking center stage. This bold, striking hue was chosen for its symbolic resonance—conveying trust, reliability, and innovation, perfectly aligning with Voltaiq’s audience.

The Formation wordmark was carefully crafted to complement the Voltaiq logo, creating a seamless visual connection that would resonate subconsciously with invitees. This cohesive identity was applied across a range of assets, including lanyards, large-format banners, branded merchandise, collateral, and promotional materials, ensuring a unified and impactful brand presence.