Booth and swag for Imperagen at Bio Innovations North America.

The floor was a sea of blue, so the t-shirts went pink and stood out all day; a few people on LinkedIn afterwards said they wished they could buy one - "When is your merch page live, need one of those t shirts!"

The totes are thick, heavyweight shoppers, because everyone has had enough of the small ones that only fit an A4 folder, printed with a punchy pink and orange gradient. The sticker set was inspired by vintage rally car sponsors, each one its own shape with its own slogan, and the gradient carried across the booth graphics, the shirts and the social tiles.