Booth and swag for Count at Big Data London.

Design only takes you so far, so we worked with a really good copywriter, and the headline ("An analysis tool so hot you'll cheat on your BI tool") is what pulled people in off the aisle.

The booth was big and brightly lit on purpose, because we knew going in that it sat in a very dark part of the hall. An interactive wall of data confessions on sticky notes got people talking, and everyone who joined in left with a fluorescent swag pack full of printed materials.

The branding is tongue in cheek, which makes a change in a landscape of very serious B2B SaaS; that ran through the bumper stickers and t-shirts. There were little Easter eggs hidden around the booth too, nods to the business intelligence world.